When it comes to booking unforgettable travel experiences, Viator—a Tripadvisor company—has become the go-to platform for millions of travelers. With more than 300,000 tours, activities, and tickets worldwide, Viator makes it easy to plan better, stay flexible, and explore confidently.
From skip-the-line passes at world-famous landmarks to guided city tours, cultural experiences, outdoor adventures, and culinary walks, Viator offers something for every type of traveler. Add in 24/7 customer support, millions of verified reviews, and the option to reserve now, pay later, and it’s no surprise that Viator is one of the most trusted names in global travel.
In this guide, we’ll explore what sets Viator apart—and highlight some of the top attractions you can book through Viator across the world’s most visited cities.
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Why Book with Viator?
1. Flexibility That Fits Modern Travel
Plans change. That’s why most Viator experiences come with free cancellation up to 24 hours before. This flexibility is a lifesaver in uncertain times or when weather, transport, or personal schedules shift.
2. Millions of Reviews You Can Trust
Because Viator is part of Tripadvisor, it integrates millions of reviews from real travelers. That means you can book tours, tickets, and attractions knowing exactly what to expect—from the quality of guides to whether the “skip-the-line” benefit really works.
3. Reserve Now, Pay Later
Viator’s “Reserve Now & Pay Later” option helps secure popular activities without upfront commitment. Perfect if you want to lock in a spot for a sold-out attraction but keep your finances flexible.
4. Earn Rewards
Frequent travelers benefit from the Viator Rewards program, allowing you to earn points for every booking and redeem them on future adventures.
5. 24/7 Support, Anywhere
Things happen on the road—missed transfers, delays, or simple questions. With round-the-clock support, Viator ensures you’re never left without help.
Explore Viator Tours to Europe and America
Popular Attractions You Can Book with Viator
Let’s look at some of the most iconic attractions around the globe—all of which you can secure tickets and guided tours for directly through Viator.
Eiffel Tower – Paris, France
No trip to Paris is complete without a visit to the Eiffel Tower. With Viator, you can choose from skip-the-line tickets, summit access tours, or even dining experiences at 58 Tour Eiffel. Pairing the landmark with a Seine River cruise is a classic way to enjoy the city’s romantic atmosphere.
Why book on Viator?
- Skip-the-line options save you hours in queues.
- Bundle tours that include the Louvre and Notre-Dame for a full Paris day.
Colosseum – Rome, Italy
Step into the world of gladiators at the Colosseum, Rome’s most famous landmark. Viator offers everything from standard entry tickets to underground tours that reveal hidden chambers and passages.
Why book on Viator?
- Combine with Roman Forum and Palatine Hill for a history-packed day.
- Choose small-group tours with expert guides for richer context.
Statue of Liberty – New York City, USA
One of America’s most recognized icons, the Statue of Liberty and nearby Ellis Island can be visited with a Viator ticket that includes priority ferry boarding and, in some cases, access to the pedestal or crown.
Why book on Viator?
- Many tours bundle the Statue with a guided walk through Lower Manhattan.
- Free cancellation helps if your NYC plans shift.
Sagrada Família – Barcelona, Spain
Antoni Gaudí’s masterpiece, the Sagrada Família, is still under construction after more than a century—but it’s already one of the world’s most breathtaking churches.
Why book on Viator?
- Skip-the-line entry with audioguide avoids long waits.
- Combine with Park Güell or a Gaudí architecture walking tour.
The Louvre – Paris, France
Home to the Mona Lisa and countless treasures, the Louvre Museum is another must-do in Paris. Viator’s fast-track tickets and guided tours help make sense of its vast collections.
Why book on Viator?
- Options for night tours add atmosphere.
- Private tours give more in-depth storytelling.
Machu Picchu – Peru
High in the Andes, Machu Picchu remains one of the world’s most mysterious sites. Booking via Viator ensures you get entry tickets (which often sell out), transport, and guided insight.
Why book on Viator?
- Secure hard-to-get entry slots.
- Choose from day trips from Cusco or multi-day treks on the Inca Trail.
Burj Khalifa – Dubai, UAE
The world’s tallest building, Burj Khalifa, is best experienced with “At the Top” tickets that whisk you up to breathtaking views.
Why book on Viator?
- Combine with a Dubai Fountain show or desert safari.
- VIP lounge options for a luxury experience.
Vatican Museums & Sistine Chapel – Vatican City
Art, faith, and history converge at the Vatican Museums and Sistine Chapel. Viator offers early-access tours that let you admire Michelangelo’s ceiling before the crowds arrive.
Why book on Viator?
- Skip-the-line entry makes a huge difference.
- Bundle with St. Peter’s Basilica tours.
Northern Lights Experiences – Reykjavik, Iceland
Seeing the Aurora Borealis is a bucket-list dream. Viator offers both coach tours and private jeep excursions from Reykjavik.
Why book on Viator?
- Flexible cancellation if the weather forecast looks poor.
- Options for combo tours with Golden Circle highlights.
The Great Wall of China – Beijing
Viator’s tours to the Great Wall cover several famous sections, from Mutianyu to Badaling. With private drivers, small groups, and even hiking itineraries, you’ll find the right fit.
Why book on Viator?
- Pick routes less crowded for a more authentic feel.
- Combine with a Beijing city tour (Forbidden City, Tiananmen Square).
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Other Top Cities for Viator Experiences
- London – Tower of London, Thames cruises, Harry Potter Studios.
- Dubai – Desert safaris, dhow cruises, theme parks.
- Amsterdam – Canal cruises, Van Gogh Museum, Anne Frank House.
- Edinburgh – Castle tours, whisky tastings, ghost walks.
- Las Vegas – Grand Canyon day trips, helicopter tours, Cirque du Soleil tickets.
- Florence – Uffizi Gallery, Duomo climb, Tuscan countryside wine tours.
- Cancun – Chichen Itza, cenote swims, snorkeling with turtles.
Final Thoughts
Booking attractions and tours should enhance your trip, not add stress. With Viator, you get:
- Peace of mind (free cancellation + reviews).
- Value (skip-the-line options and rewards).
- Choice (300,000+ global experiences).
From Paris to Peru, New York to Northern Lights, Viator has become a one-stop shop for exploring the world with confidence. If you want to do more, stress less, and unlock unforgettable experiences, Viator is the smart traveler’s choice.
Explore Viator Tours to Europe and America
FAQ
- Is Viator part of Tripadvisor?
Yes, Viator is a Tripadvisor company, integrating trusted reviews and ratings directly into its booking platform. - Can I cancel bookings for free?
Most experiences offer free cancellation up to 24 hours in advance. Always check individual activity policies. - What is “Reserve Now, Pay Later”?
It lets you secure tickets today without paying upfront. Great for popular attractions or when finalizing plans. - Do Viator tours include guides?
Many do. Some tickets are entry-only, while others add guided commentary, private tours, or transport. - Are Viator experiences good for families?
Yes—Viator lists family-friendly activities, including skip-the-line museum entries, amusement parks, and cultural tours. - How do I earn Viator Rewards?
Simply book through your Viator account. Rewards accumulate and can be used on future bookings. - Is Viator safe to book with?
Yes. With secure payments, verified providers, and millions of reviews, it’s one of the most reliable tour platforms worldwide.
